Ways You Can Improve Your Email Marketing TODAY<\/p>\n
Your business will never reach its potential if you don\u2019t understand who your customers are and what makes them tick.
\nWhen was the last time you took a long hard look at what makes your customer base tick?
\nThink customer personas \u2013 those detailed representations of the different segments of your target audience. Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development.
\nIf you answered \u201cit\u2019s been awhile\u201d or \u201cnever,\u201d you need to keep reading.
\nWhether you personally love it or hate it, the truth is, sticking a big ole pop-up in their face can be one of the most effective ways to jolt their attention & grab their email for a return visit.
\nWhy?
\nIt\u2019s related to a persuasion technique known as the \u201cpattern interrupt,\u201d which is basically when something unexpected happens after the brain has become lulled into a rhythm. You\u2019ll experience this frequently in negotiations, while watching movies & when watching comedians.
\nIn the context of email & content marketing though, it\u2019s particularly effective when the \u201cinterruption\u201d proposes to solve the problem that the the reader has been tuned into, or programmed to expect given the nature of the service.<\/p>\n
Ways You Can Improve Your Email Marketing TODAY<\/p>\n
1.Create an inbox swipe file.
\n2.Find every customer touch point.
\n3.Send an A\/B test.
\n4.Learn to write better copy.
\n5.Segment your lists.
\n6.Upgrade your toolbox.<\/p>\n
Call: +234 (0) 803 830 1804
\n#TheWiseOne<\/p>\n","protected":false},"excerpt":{"rendered":"
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