How do you turn readers into revenue?<\/p>\n
It\u2019s the question content marketers around the world ask themselves. It\u2019s the question ecommerce marketers and entrepreneurs ask themselves before starting a blog.<\/p>\n
Let\u2019s deconstruct the question and work backwards from the money. Here\u2019s your step-by-step guide to turning your current (or future) readers into cold, hard cash.<\/p>\n
If you know the answer to this question, congratulations! You\u2019re likely within the top 10% of content marketers in the world. If you\u2019re like most people, though, you weren\u2019t able to answer the question confidently.<\/p>\n
You might know the number of pageviews you racked up or how rapidly your email list grew, but those are not monetary measures of success.<\/p>\n
After talking to countless frustrated content marketers, in the ecommerce space and beyond, about how difficult it is to measure revenue generated through content marketing, I\u2019ve invented a formula.<\/p>\n
Wait. <\/strong>Inch away from that Close button. I promise this won\u2019t involve any confusing math; I was an English major.<\/p>\n This formula serves two different purposes:<\/p>\n Ok, let\u2019s back up a bit. Let me take you back to 2006-2007.<\/p>\n Content marketing was starting to be taken seriously because of the success of what we called \u201cSEO articles\u201d. Basically, we chose a keyword and used it as many times as we possibly could in a 500 word article. Then we submitted that article to a site with tens of thousands<\/em> of other SEO articles. Repeat.<\/p>\n Very advanced stuff, I know. But it worked. Like, it really worked.<\/p>\n After a while, a debate broke out about what\u2019s known as the 80\/20 rule. Essentially, people started arguing because SEO articles weren\u2019t working anymore and we needed to rethink content.<\/p>\n Some people said content marketing was 80% content creation, 20% content promotion. They wanted to put a focus on crafting content people actually wanted to read. Others argued content marketing was 80% content promotion, 20% content creation. They still believed the promotion method was everything.<\/p>\n Long story short? Everyone was wrong.<\/p>\n Neither side of the 80\/20 coin takes money into account at all. 10 years later, you\u2019ll still find people arguing about the 80\/20 rule of content at conferences. And money is still not taken into account by most.<\/p>\n Why does this matter?<\/p>\n Because money matters a lot to every business, especially in the ecommerce space. Pageviews don\u2019t pay the rent.<\/p>\n People know content works in the sense that it seems<\/em> to fuel growth, but it\u2019s a big time commitment. Ecommerce entrepreneurs and marketers want to know they\u2019re getting a return right away and exactly how to scale that return.<\/p>\n All they get is a whimsical, \u201cPlay the long game, the value will come.\u201d<\/p>\n So content marketing gets overlooked in ecommerce a lot.<\/p>\n","protected":false},"excerpt":{"rendered":" How do you turn readers into revenue? It\u2019s the question content marketers around the world ask themselves. It\u2019s the question ecommerce marketers and entrepreneurs ask themselves before starting a blog. Let\u2019s deconstruct the question and work backwards from the money. Here\u2019s your step-by-step guide to…<\/p>\n","protected":false},"author":2,"featured_media":516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gr5concept.com\/index.php?rest_route=\/wp\/v2\/posts\/515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gr5concept.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gr5concept.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gr5concept.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gr5concept.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=515"}],"version-history":[{"count":1,"href":"https:\/\/gr5concept.com\/index.php?rest_route=\/wp\/v2\/posts\/515\/revisions"}],"predecessor-version":[{"id":517,"href":"https:\/\/gr5concept.com\/index.php?rest_route=\/wp\/v2\/posts\/515\/revisions\/517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gr5concept.com\/index.php?rest_route=\/wp\/v2\/media\/516"}],"wp:attachment":[{"href":"https:\/\/gr5concept.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gr5concept.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gr5concept.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Why the 80\/20 rule of content is total BS.<\/h2>\n