28 Jun Brand Management
I know you think you’re special, I know you think you’re different, I know you think you have an edge over all your other competitors?
Maybe you’re right…. Or maybe not
There’s just one person whose opinion makes any difference… your clients, Customers.
Although you should have a high estimation of yourself, it is more important to have the public rate you high. The entire process involved in creating and maintaining a good and enticing image of your business in the minds of the general public is called BRANDING.
This is a highly indispensable factor necessary for standing out in your chosen business niche
Branding cuts across everything. From the company name, to logo, to quality of service, to staff welfare, etc. There are therefore certain things to bear in mind in other to give your business an exceptionally beautiful image in the eye of your beholder- potential clients.
This blog post would however focus on just one of such:
KEEP IN MIND YOUR UNDERLYING FOUNDATION
BRAND MANAGEMENT: Keep in Mind Your Underlying Foundation
No matter how much you may need to diversify, never forget the underlying foundations of your company. Don’t get caught in the rat race that you forget the WHY of your company. This is why it is necessary to orient every staff on the core of your company so that everyone works with the clear cut vision and mission.
All brands have an account of their establishing: it depicts why the business appeared. It is the blue print for your company. All of your company activities must be forged from VISION.
So in building a brand for yourself, first go back to your root and ensure that you are convinced of your vision. Because the most important person that must believe in you is YOU
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