13 Sep Ways You Can Improve Your Email Marketing TODAY
Ways You Can Improve Your Email Marketing TODAY
Your business will never reach its potential if you don’t understand who your customers are and what makes them tick.
When was the last time you took a long hard look at what makes your customer base tick?
Think customer personas – those detailed representations of the different segments of your target audience. Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development.
If you answered “it’s been awhile” or “never,” you need to keep reading.
Whether you personally love it or hate it, the truth is, sticking a big ole pop-up in their face can be one of the most effective ways to jolt their attention & grab their email for a return visit.
Why?
It’s related to a persuasion technique known as the “pattern interrupt,” which is basically when something unexpected happens after the brain has become lulled into a rhythm. You’ll experience this frequently in negotiations, while watching movies & when watching comedians.
In the context of email & content marketing though, it’s particularly effective when the “interruption” proposes to solve the problem that the the reader has been tuned into, or programmed to expect given the nature of the service.
Ways You Can Improve Your Email Marketing TODAY
1.Create an inbox swipe file.
2.Find every customer touch point.
3.Send an A/B test.
4.Learn to write better copy.
5.Segment your lists.
6.Upgrade your toolbox.
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