18 Sep 4 TESTED AND TRUSTED BUSINESS TATICS FOR THE 21ST CENTURY
How good you are at what you do is NOT what business is about. It is a game of numbers, the higher the number of people that see your business, the higher the number of people that get to buy from you.
The main reason you are in business is to SELL. If you cant sell then you would have an issue sustaining the business. Business is more about being able to market this SKILL. Sustaining a business is all about the business sustaining itself and the business being able to scale up to expectation.
Business is not all about you having a passion for what you do. Having a passion should however propel you towards making that business work. In making that business work you must be able to present your business to prospective clients with a mindset of making sure that you make MONEY out of that idea you have. YOU MUST BE ABLE TO SELL YOUR IDEA to your clients so as to make more SALES.
This is a wake up call to business owners in Nigeria and the world alike that in sustaining that business you sure NEED to know how to market that business and sell the idea to prospects till they buy into it.
In the 21st Century everything has gone digital so i will give you four ways you can market your products and services in the 21st century that will lead to more SALES for your business:
1 SOCIAL MEDIA MARKETING
The most measurable, fastest and effective way of marketing your products and services, brand or services today is through Social Media Marketing.This is the largest market place in the 21st Century with a high rate of 65% sales. Social media is a great way to market DIRECT to the customer thereby creating interest which leads to sales.
Facebook with an e-commerce platform records transactions of over $75000 everyday – SHOPIFY (Wont you love to take your share out of this?). Other tools are: Twitter, LinkedIn, Pintrest, Google+, Instagram to mention a few are all platforms people are very seconds of the day and you can maximize your Social Media Account into a money making machine for you.
2 BULK SMS MARKETING
With a 98% open rate you are sure to reach out to a large number of prospects in a very short period of time. The average response time is 90 seconds and this is one very effective way you can reach out to a large number of people. This will be more effective when DATABASE is involved.
The trick is to gather numbers of prospects and push a mass campaign to them at once. With a convincing sales pitch you are sure to get responses. With a open rate of over 98% amd a response rate of 90%, the result on your annual returns will be amazing.
3 VIDEO MARKETING
The human mind is programmed to remember 70% of what it sees and hears. This is where to power of video comes in, with a convincing video you are sure to turn things around for your business if you do harness this.
With the power of social media marketing you are sure to boost your brand name and also increase your SALES by 75%. This will create more leads that you will have to manage into paying clients. Never under estimate the power of a good video.
4 EMAIL MARKETING
This is one amazing way to market your product and services. All you need do is harness the power of platforms like MAIL CHIMP, CONSTANT CONTACT, GET REPONSE etc you are sure to turn your business around.
To make this work you need a powerdful salesletter that will drive the consumer into wanting to have that product or service by all means. And also a DATABASE of emails that you can push thesse campaigns to – MAILING LIST
This is very effective as this is one way to connect with the world just from the push of a button.